I AM JUST LIKE U

JOE WARD-WALLACE

The I Am Just Like U campaign uses stories told by the every day black male in America to communicate the reality of the healthy and productive lives they are living with integrity through a series of unique and simple images.


As part of the campaign I was commissioned to create vignettes of several men. In this episode we meet Joe and hear his experiences of everyday life, growing up in South Central Los Angeles, and finding basketball refereeing.